Founded in 2010 by Yohan Serfaty and Gilles Elalouf, Y/Project emerged as a Parisian label known for its deconstructed silhouettes and experimental designs. In 2013, Belgian designer Glenn Martens took the helm as creative director, expanding the brand's vision to include womenswear and infusing collections with a blend of historical references and contemporary irreverence. Y/Project gained acclaim for its innovative approach to proportion and tailoring, earning the ANDAM Grand Prize in 2017. Despite its influential presence in the fashion industry, the brand ceased operations in early 2025 following the passing of co-founder Elalouf and Martens' departure in 2024.