Founded in 1911 by Walter Martiny in Turin, Superga introduced Italy’s first vulcanized rubber-soled footwear, revolutionizing casual shoes. The iconic 2750 Cotu Classic, launched in 1925, remains a staple of understated elegance, blending durable canvas with a signature gum sole. Dubbed the “People’s Shoe of Italy,” Superga has transcended generations, favored by cultural icons from Princess Diana to Kate Middleton. Its minimalist design and versatile appeal continue to resonate, offering a seamless fusion of comfort and style that embodies Italian craftsmanship and enduring fashion sensibility.