Founded in 2006 by Korean-born designer Samantha Sung, the label is renowned for its vibrant, hand-drawn prints and timeless silhouettes. With a background at Ralph Lauren, Cerruti, and Tocca, Sung brings a wealth of experience to her eponymous brand. Each piece is meticulously crafted, from thread selection to hand block printing, resulting in high-quality, artistic garments. Inspired by her extensive travels and love for art and architecture, Sung's designs blend bold patterns with classic shapes, offering versatile dresses suitable for various occasions. The brand has garnered a loyal following among women seeking unique, statement-making fashion.