Founded in Copenhagen in 2018 by stylists Jeanette Madsen and Thora Valdimars in collaboration with the historic fashion house Birger Christensen, ROTATE Birger Christensen offers a fresh take on Scandinavian fashion. Known for its vibrant colors, dramatic silhouettes, and '80s-inspired designs, the brand quickly gained international acclaim. Expanding beyond partywear, ROTATE introduced loungewear with ROTATE Sunday in 2020 and bridal collections with ROTATE Wedding in 2022. With a flagship store in Copenhagen and presence in over 450 retailers worldwide, ROTATE continues to redefine modern femininity with its bold, statement-making pieces.