Founded in 1947 by Florentine aristocrat Emilio Pucci, the brand revolutionized postwar fashion with its vibrant, geometric prints and fluid silhouettes. From the slopes of Zermatt to the shores of Capri, Pucci's designs embodied a new era of luxury—effortless, joyful, and boldly colorful. Dubbed the “Prince of Prints,” Pucci introduced stretch fabrics and unstructured shapes that liberated women's wardrobes. Today, under the creative direction of Camille Miceli, the maison continues to celebrate its heritage while embracing contemporary flair, offering pieces that are both timeless and avant-garde. Pucci remains a symbol of Italian glamour and innovation.