ICECREAM is a streetwear brand founded in 2004 by Pharrell Williams and Nigo, the creator of A Bathing Ape (BAPE). Originally launched as a skate-centric footwear line under Billionaire Boys Club (BBC), ICECREAM quickly gained recognition for its bold graphics, playful motifs, and vibrant color palettes. Signature designs often feature imagery such as running dogs, ice cream cones, and bones, reflecting the brand's whimsical and youthful aesthetic. Over the years, ICECREAM has expanded its offerings to include apparel and accessories, maintaining its commitment to creativity and individuality within the streetwear scene.