Heron Preston is an American designer and artist known for blending streetwear with cultural commentary and sustainability. A graduate of Parsons School of Design, he gained early recognition through collaborations with Kanye West and Nike. In 2016, Preston launched his eponymous label, debuting with the "UNIFORM" collection in partnership with the New York City Department of Sanitation, repurposing workwear into fashion statements. His designs often feature bold graphics, including the Cyrillic word "СТИЛЬ" (style), and a signature use of safety orange. Preston has collaborated with brands like NASA, Carhartt WIP, and Calvin Klein, and in 2023, he joined H&M as a Creative Menswear Advisor. His work continues to challenge fashion norms by merging functionality, environmental awareness, and street culture.