Ganni is a Danish fashion brand founded in 2000 by gallerist Frans Truelsen. Initially focused on cashmere apparel, the brand underwent a significant transformation in 2009 when husband-and-wife duo Nicolaj and Ditte Reffstrup took over, with Ditte serving as creative director and Nicolaj as CEO. Under their leadership, Ganni shifted towards contemporary ready-to-wear, gaining popularity for its vibrant, playful designs that blend femininity with casual elements. The brand's unique aesthetic has attracted a diverse audience, including celebrities like Bella Hadid and Miley Cyrus. Ganni is also recognized for its commitment to responsibility, aiming to reduce its carbon footprint by 50% by 2027 and phasing out virgin leather in favor of plant-based alternatives. With over 70 stores worldwide and a strong online presence, Ganni continues to influence the global fashion scene.