Fred Perry is a British heritage brand founded in 1952 by tennis champion Fred Perry and Austrian footballer Tibby Wegner. Originally launched as a sportswear label, the brand became known for its iconic cotton piqué polo shirt featuring a laurel wreath logo, a symbol that has since become synonymous with timeless style. Over the years, Fred Perry evolved into a cultural icon embraced by British subcultures, including Mods, punks, and Britpop musicians. Today, the brand continues to blend athletic roots with streetwear sensibility, offering clothing and accessories that reflect a rich history of sport, music, and countercultural influence.