Etro is an Italian luxury fashion house founded in 1968 by Gerolamo "Gimmo" Etro, renowned for its vibrant paisley patterns and bohemian-inspired designs. The brand began as a textile company and expanded into ready-to-wear fashion, accessories, fragrances, and home furnishings. Under the creative direction of Marco De Vincenzo since 2022, Etro has embraced a modern aesthetic while honoring its rich heritage. The collections feature a blend of bold prints, luxurious fabrics, and intricate detailing, reflecting the brand's commitment to craftsmanship and innovation. Etro's presence at events like Milan Design Week 2025, where it showcased an immersive retrospective of its iconic paisley, underscores its enduring influence in the fashion industry.