ERL is a Venice Beach-based fashion label founded in 2018 by Eli Russell Linnetz, a multidisciplinary artist known for his work in photography, stage design, and creative direction. The brand encapsulates a nostalgic yet innovative take on American youth culture, blending elements of surf, skate, and collegiate aesthetics with a cinematic flair. ERL's collections are characterized by their vibrant color palettes, playful silhouettes, and a DIY sensibility that resonates with a new generation of fashion enthusiasts. The brand gained significant attention through collaborations with high-profile figures and institutions, including a notable partnership with Dior for their Spring 2023 menswear collection. ERL continues to redefine contemporary fashion by infusing it with personal storytelling and a distinct Californian spirit.