DMY by DMY is a British eyewear label founded in 2018 by Demi Mae Yip, celebrated for its minimalist, '90s-inspired sunglasses that blend nostalgic silhouettes with modern sensibilities. Handcrafted from renewable plant-based acetate, the brand's frames are both durable and eco-conscious. Signature styles like the Valentina, Billy, and Preston feature sleek oval and rectangular shapes in neutral tones such as black, ivory, and amber. DMY by DMY has garnered a cult following, with its designs frequently spotted on fashion influencers and celebrities. Available at retailers like SSENSE, Liberty London, and Revolve, the brand continues to redefine timeless eyewear for the contemporary woman.