Founded in 2012 by Angelo Baque, former brand director at Supreme, Awake NY captures the vibrant spirit of New York City through a fusion of streetwear and high fashion. The brand's collections draw inspiration from the eclectic energy of downtown NYC in the early '90s, offering refined silhouettes and domestically-made basics that reflect the city's diversity . Awake NY is known for its bold graphic designs, often featuring cultural references and historical figures, and has collaborated with notable brands like Levi’s, Carhartt WIP, and Vans . Beyond fashion, the brand is committed to community engagement, working with organizations to support underserved communities . At Maman and Heir, Awake NY introduces a collection that embodies the brand's ethos of inclusivity, cultural awareness, and the dynamic energy of New York City.