Founded in Tokyo in 2008 by designer Yoon Ahn and musician Verbal, Ambush began as an experimental jewelry line inspired by pop art and Tokyo's vibrant culture. The brand quickly gained recognition for its bold designs, notably the "POW!" pendant, and expanded into unisex ready-to-wear collections that blend streetwear aesthetics with high fashion. Ambush has collaborated with prominent brands like Nike, Louis Vuitton, and Converse, creating pieces that merge its distinctive style with each partner's heritage. At Maman and Heir, Ambush introduces a fusion of avant-garde design and urban sensibility, offering garments that challenge conventional fashion norms and celebrate individuality.